President and MD Philip Morris Italia,  graduated in business administration from the University of Florence, began his professional career in Procter & Gamble, where he held various roles of responsibility until the appointment of Market Strategy and Planning Leader of the Health & Beauty Care division at Italian level and subsequently of the Oral Care division for Western Europe, at the European headquarters in Geneva.
He subsequently gained experience in Beiersdorf and in Philips where he was nominated Vice President and MD of Philips TV for Italy, Greece, Cyprus and Malta and President and MD of TP Vision for southern Europe. After joining Samsung in 2013, he held the role of Vice President of Samsung Electronics Italy. Since 2011 he is Vice President of Confindustria Anitec-Assinform.
Since April 2019, he is President and MD of Philip Morris Italia, where he pursues the mission of the multinational to build a smoke-free future, thanks to the complete replacement of cigarettes with smoke-free products.