Workshop. In collaboration with Unioncamere. Speakers invited: Vincenzo Novari, CEO H3G; Dario Rinero, President Coca-Cola HBC Italia; Marco Sala, Managing Director and Director General Gruppo Lottomatica; Francesco Valli, President BAT Italia; Renzo Vanetti, Managing Director SIA-SSB. Introduced by Bernhard Scholz, President of the Compagnia delle Opere