Participants: Marco Bacchini, President of Federfarma Verona and member of the Council of Presidency of Federfarma Nazionale; Nino Cartabellotta, President of the Gruppo Italiano per la Medicina Basata sulle Evidenze (GIMBE) foundation; Giuliano Gargioni, Doctor and member of the OMS ethical committee for the revision of research protocols; Enrique Häusermann, President of Assogenerici. Introduced by Luca Pesenti, Researcher of Sociology at the Catholic University of the Sacred Heart, Director of ODF research of Banco Alimentare Foundation.