INSTITUTIONAL COMMUNICATION: NEW MEDIA FORMS AND SUSTAINABLE DEVELOPMENT
Chiara Piotto, Journalist – TORCHA, Dante Brandi, Head of Coordination Unit/Directorate General for Public Diplomacy – Minister for Foreign Affairs and International Cooperation. Moderator Samuele Cofano, DGCS/MAECI.
Communication for development is crucial for every international cooperation project and a key tool to convey the importance of sustainable development for the wellbeing of the Planet and of the People. Communicating means informing and informing means making each one of us aware and responsible for the impact that individual daily actions can have on the Planet. We are the ones changing the world with their behaviours, lifestyles and decisions. A message that we want to get across especially to new generations, starting with partnerships with new forms of journalism and communication capable of talking about complex issues that are not always easy to understand through simple, dynamic, immediate and innovative forms of language.